By: Kurt Wagner & Rani Molla
Facebook is losing young users even quicker than expected, according to new estimates by eMarketer.
The digital measurement firm predicted last year that Facebook would see a 3.4 percent drop in 12- to 17-year-old users in the U.S. in 2017, the first time it had predicted a drop in usage for any age group on Facebook.
The reality: The number of U.S.
Facebook users in the 12- to 17-year-old demographic declined by 9.9 percent in 2017, eMarketer found, or about 1.4 million total users. That’s almost three times the decline expected. There were roughly 12.1 million U.S. Facebook users in the 12- to 17-year-old demographic by the end of the year.
There are likely multiple reasons for the decline. Facebook has been losing its “cool” factor for years, and young people have more options than ever for staying in touch with friends and family. Facebook also serves as a digital record keeper — but many young people don’t seem to care about saving their life online, at least not publicly. That explains why Snapchat and Instagram, which offer features for sharing photos and videos that disappear, are growing in popularity among this demographic.